Tribune Capital - Oklahoma City Private Equity Firm

About Tribune Capital

Tribune Capital is an Oklahoma City-based private equity firm, focused on multi-family investments across the Midwest. Currently, Tribune has nearly $500 million in assets, and has acquired over 4,000 units since 2018, with steady deal flow. Tribune’s investment thesis is two-fold:

Take advantage of value-add opportunities to capture substantial rent premiums and improve the quality of life for residents and
Improve the property in such a way that attracts quality tenants who prefer to stay on-site, and occupancy rates remain high.

Tribune's ability to source new opportunities hinges on three main strengths:
First, Tribune has an intimate knowledge of the markets and submarkets in which it owns properties, giving us unique insight into where rents can be increased.
Second, Tribune routinely leverages long-standing relationships to help us source and vet opportunities. These relationships include:

Prominent figures in the markets, who give us a better understanding of the supply/demand dynamics within the submarkets
Local brokers who assist us in sourcing deals on and off the market and analyzing opportunities before properties hit the market
Equity partners who allow us to evaluate and close deals quickly
A national network of business contacts which allow us to obtain optimal financing terms on opportunities and keep us informed on how national market trends may impact local markets

Lastly, Tribune harnesses a unique ability to identify assets across different classes which have both the potential for significant rent growth and the stability of steady cash flow.

Our operation of the properties in our portfolio focuses on strategically renovating units to maximize net revenue and executing within budget to maximize NOI – leading to consistent and sustained rent growth. Tribune adds, upgrades, and maintains external amenities to make properties as safe and family-friendly as possible, leading to a strong tenant base and high occupancy rates. Tribune invests in hiring competent property staff who implement programs to create intentional positive touch-points with residents, including hosting community events for families, quickly responding to maintenance calls, and offering preventative maintenance measures to keep residents comfortable, which lead to high renewal rates. Tribune’s method of strategic renovation to create substantial rent growth, combined with operational management to drive NOI have led to strong exits and returns for our investors.

Our Team

Chief Executive Officer

Reese Travis

Based in Oklahoma City, Tribune Capital is led by Chief Executive Officer, Reese Travis. Between Tribune Capital and its predecessor, Tomahawk Investments, the group has deployed over $50 million in equity capital, primarily in multifamily properties across Oklahoma and Texas, since 2008. Additionally, the Tribune Capital team is also developing and managing the Central Exchange in Oklahoma City (https://www.centralexchangeokc.com/). This is a $15+ million, full-scale redevelopment project that will result in one of OKC’s premier mixed-use real estate centers. Earlier in his career, Mr. Travis served as President of Stampede Farms, a Wexford Capital entity, where he led $100 million in acquisitions, including the acquisition of more than 52,000 acres of agricultural real estate in the Mid-Continent.
While real estate is Tribune’s primary focus, the firm also oversees an additional $10 million in oil and gas, consumer, and retail investments deployed through affiliated entities. The team manages a geographically diverse portfolio of more than $5 million of oil and gas non-operating working interests. Prior to its disposition in December 2020, Mr. Travis served as the Executive Chairman of Orange Leaf Frozen Yogurt and Humble Donut Co. Under the leadership of Mr. Travis, Orange Leaf grew from 15 stores to more than 310 stores in 40 states and 4 countries. Before joining Orange Leaf, Mr. Travis was the President of Panther Sand Company where he oversaw acquisitions and operations. He previously served in multiple roles for Wexford Capital companies including Stampede Farms and Diamondback Energy Services.
Mr. Travis attended the University of Oklahoma where he earned a degree in Bachelor of Arts in Sociology.

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Chief Investment Officer

Shelby Norman

Shelby Norman is the Chief Investment Officer of Tribune Capital. Before joining with Mr. Travis to launch Tribune, Mr. Norman was the Vice President of Strategic Development for Orange Leaf Frozen Yogurt. Alongside Mr. Travis, he helped grow Orange Leaf from 15 stores to more than 310 stores in 40 states and 4 countries. During this time, Mr. Norman also served in financial and strategic advisory roles on the boards of EOTE Coffee, Studio Flight, Humble Donuts and Warrior Resources. Mr. Norman began his career at the investment banking firm, Stephens Inc, where he covered financial services companies and later played a key role in building the firm’s telecom services equity research practice. Mr. Norman graduated summa cum laude from Oklahoma State University with a Bachelor of Science in Business Administration in Finance.

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Chief Financial Officer

Chad Berry

Chad Berry, a certified public accountant, is the Chief Financial Officer of Tribune Capital. Mr. Berry is also currently the Chief Financial Officer of EOTE Coffee. He is also the Director of Accounting and Finance at Warrior Resources, LLC. Prior to joining Tribune Capital, Mr. Berry was the Chief Financial Officer of Orange Leaf Frozen Yogurt, and before that was the Chief Financial Officer for Quorum Business Solutions, a leading provider of software solutions to the energy industry. Mr. Berry began his career with PricewaterhouseCoopers with the mergers and acquisitions and business assurance practices. Mr. Berry holds a Bachelor of Business Administration in Accounting from the University of Oklahoma, and a Master of Professional Accounting from the University of Texas at Austin.

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General Counsel

Lauren Mauer

Lauren Mauer is the General Legal Counsel to Tribune Capital. Since 2015, she has also served as legal counsel to Orange Leaf Frozen Yogurt, Humble Donut Co., and EOTE Coffee. Ms. Mauer holds a Bachelor of Arts in Political Science from the University of Colorado, and a Juris Doctor degree from Oklahoma City University School of Law, where she graduated summa cum laude.

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VP of Asset Management

Tommy Garrison

Tommy Garrison is VP Asset Management for Tribune Capital. Before joining Tribune Capital, Mr. Garrison was the Vice President of Real Estate and Investments for Box Real Estate, helping to grow and manage a portfolio of retail, industrial, office, single family and country club real estate. Mr. Garrison holds a Bachelor of Arts in Mathematics from The University of Oklahoma and a Master of Business Administration from Oklahoma Christian University.

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Director of Facilities and Construction

Heath Unruh

Heath Unruh joined Tribune in 2021 to manage the renovations, landscaping and maintenance of the company’s properties. He began investing in distressed properties in 2016, performing extensive renovations that allowed him to create his own residential rental portfolio. Prior to joining Tribune, Heath was the owner of Six 10 Inspections, LLC, where he performed residential real estate inspections for buyers and sellers.

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Controller

Kimberly Fiegel

Kimberly Fiegel is the Controller for Tribune Capital. Prior to joining Tribune Capital in 2015, Ms. Fiegel was a Tax Client Service Representative at RSM US LLP, a leading US provider of audit, tax and consulting services focused on the middle market. Ms. Fiegel began her career with the accounting services team at Cole & Reed PC who later merged with RSM US LLP. Ms. Fiegel holds a Bachelor of Psychology from West Texas A&M University.

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Senior Accountant

Heather Carpenter

Heather Carpenter is a Senior Accountant for Tribune Capital. Prior to joining Tribune Capital, Ms. Carpenter was a Property Accountant for Eucalyptus Real Estate, a multi-family residential company that holds over 75 properties. Ms. Carpenter also has experience in Hospitality and Commercial Real Estate accounting. Ms. Carpenter holds a Bachelor of Science in Accounting Degree from Colorado Technical University.

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Administrative and Accounting Assistant

Patricia Hudacko

Patricia Hudacko is the Administrative Assistant to CEO Reese Travis and also assists our Accounting team. Prior to joining Tribune Capital, Ms. Hudacko was a C-Suite Administrative Assistant at Echo Energy and Continental Resources. Ms. Hudacko holds a Bachelor of Science of Business Administration in Marketing from Oklahoma State University.

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